Case studies
Recent marketing case studies — behind them, fifteen years of projects for French SMBs and large accounts.
Context
Logistics group operating across five African regions, with a website undersized for its scale.
Approach
Full redesign: architecture, design, content and a complete SEO foundation (structured FAQs, industry semantics, bilingualism).
Context
Fast-growing sport, a product idea, everything to build.
Approach
End-to-end product delivery: scoping, design, sprint-based development, store publication.
Context
International consultancy with no website. Overloaded director, zero time to spend on it.
Approach
One scoping meeting, then turnkey delivery: design, content, blog, SEO foundation ready to activate.
Illustrative scenarios showing the Giulo Création approach applied to a typical sector. The metrics are given as examples.
Context
Incomplete Google profile, inconsistent NAP, no review strategy.
Approach
Full Google Business Profile optimisation, citation harmonisation, local content and automated review collection.
Context
Slow, non-responsive site, invisible on searches in its area.
Approach
Performance-first redesign, local SEO architecture, LocalBusiness schema and one page per service.
Context
Real expertise, invisible to AI assistants — where prospects now start their research.
Approach
Structured llms.txt, FAQPage and Service schemas, factual content with the brand explicitly tied to every answer.
Context
Inherited account running unmanaged Broad Match, scattered budget, untracked conversions.
Approach
Intent-based restructuring, GA4 + server-side conversion tracking, CRO overhaul of the landing pages.
Context
Online store buried on page 3, keyword cannibalisation and product pages with no content.
Approach
Site architecture overhaul, category pages rewritten as pillar pages, internal linking and Product structured data.
Context
Telecom operator, 300+ clients. Declining Google demand, traffic captured by AI, sector giants as competitors.
Approach
Acquisition on three fronts: AI visibility (GEO), Google Ads & CRO, SEO authority through qualified link building.
Client names stay confidential unless explicitly agreed — detailed references available on request.
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