Giulo Création

Service 01 / 08

AI positioning / GEO

AI positioning gets your business cited by ChatGPT, Perplexity and Gemini when your clients ask them a question. It’s the new SEO: being the source the AIs quote — not the competitor they ignore.

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Why

A growing share of your clients no longer type their question into Google: they ask ChatGPT, Perplexity, or read the answer generated at the top of the results (AI Overviews). These engines don’t list ten links — they write ONE answer, citing two or three sources. Either you’re one of them, or you don’t exist in the conversation.

AIs don’t cite the biggest sites: they cite the most readable ones — content structured as questions and answers, precise facts, marked-up data (schema.org), a clean llms.txt file. It’s methodical work, within reach of an SME, and most of your competitors haven’t started it.

GEO doesn’t replace SEO: it builds on it. A healthy, well-ranked site is the raw material of citability — which is why Giulo Création handles both together, with before/after measurement through regular prompt tests.

700M
weekly active ChatGPT users in 2026. A massive channel, still barely addressed.
1/3
of searches go through an AI assistant among under-35s. The shift is under way.
~12
sources cited on average in a Perplexity answer. Being one of them means visibility earned.
The 4 pillars of generative engine optimization (GEO) by Giulo Création: SEO foundation, quotable content, structured data, citation tracking

Deliverables

A GEO engagement covers the citability audit, the citable-content strategy and the orchestration of factual signals for AI engines.

  1. Citability auditWhere your brand stands in the answers of ChatGPT, Perplexity and Gemini, query by query. You start from a dated baseline, not an impression.
  2. llms.txt fileYour site’s ID card for AI engines, generated from your real content and kept up to date. Giulo Création applies it to its own site — check: giulocreation.fr/llms.txt.
  3. Structured dataComplete schema.org (Organization, Service, FAQPage…): everything marked up can be read and reused by AI engines. It’s the most direct channel to their answers.
  4. Content rebuilt as questions and answersYour key pages rewritten as standalone, citable blocks, with your brand named next to the facts. The exact format the LLMs pick up.
  5. External authorityConsistency across your profiles (LinkedIn, sector directories, sources the AIs read) so your brand is associated with the right topics. No link buying, ever.
  6. Monthly citation measurementStandardised prompt tests each month on the main AI engines, with a before/after report. You see your brand appear — or you know why not yet.

Method

The Giulo Method

  1. 01

    Diagnosis

    Prompt tests on your client queries, technical citability audit, review of your content. We first measure what the AIs say (or omit) about you.

  2. 02

    ROI prioritisation

    The queries where being cited brings in clients come first. The rest waits.

  3. 03

    Delivery

    llms.txt, schemas, Q&A content, external profiles: each brick is put into production and verifiable.

  4. 04

    Measurement

    Re-testing the same prompts each month. The progress of citations decides what comes next.

Proof

GEO Illustrative

Consulting firm

AI visibility for a consulting firm: citable content, schemas, llms.txt.

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Frequently asked questions

What exactly is GEO?
GEO = Generative Engine Optimisation. A method to get your brand cited by generative AI — ChatGPT, Perplexity, Gemini, Claude — when they answer your prospects.

How do I check whether my brand is cited?
By querying ChatGPT, Perplexity, Gemini and Claude with prompts close to your customers' questions. That's the first step of the citability audit.

Is it different from classic SEO?
Yes. SEO targets Google's top results. GEO targets the mention inside the AI-generated answer itself. The two reinforce each other.

How long before results?
First mention in an AI engine: six to twelve weeks after publishing structured content. Regular presence: four to six months.

Which sectors does this concern?
All of them. B2B and B2C. Especially critical for brands whose prospects run comparative searches or ask for recommendations.

What is the llms.txt file?
It’s a text file at the root of your site that presents your business, your services and your key pages in a format designed for AI engines. Giulo Création generates it automatically from your real content, so it always stays up to date.

Do I need to rebuild my site to work on GEO?
Rarely. In most cases, Giulo Création restructures the existing site: marked-up data, question-and-answer content, llms.txt. A rebuild is only needed if the technical foundation prevents engines — classic or AI — from reading your pages properly.

Thirty minutes, no jargon.

A free, no-commitment audit: what’s working, what’s leaking, and an action plan ranked by ROI. Reply within 24 hours.

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