Service 02 / 08
SEO & organic search
SEO brings your clients in from Google, without paying per click. For an SME, it’s the most durable marketing asset: methodical work, measured every month, that keeps producing when the campaigns stop.
Why
Search engine optimisation (SEO) means getting your site to appear in Google’s top results for your clients’ searches, without paying for ads. At Giulo Création, SEO for an SME rests on four pillars: sound technique, keywords with commercial intent, useful content, and monthly monitoring of rankings in Google Search Console. Methodical, measured work that produces durable results — not promises.
Most buying journeys still begin with a Google search — including in B2B, including for tradespeople and independents. Being absent from the first page means leaving those requests to your competitors; being there without a strategy means attracting visitors who never become clients.
SEO fixes both. It’s not about “being first on Google” in the abstract, but about being visible on the searches that precede a purchase from you: “your trade + your town”, “price of…”, “quote…”. That’s where Giulo Création focuses the work — on commercial intent, not volume.
And since ChatGPT, Perplexity and Google AI Overviews now answer in place of the results pages, SEO has a second life: AI engines cite well-structured, well-ranked sites. Good SEO is the foundation of AI positioning (GEO) — the two are worked on together.
Deliverables
An SEO engagement covers the full cycle: audit, strategy, technical work, content, link building and monthly tracking.
- Complete SEO auditA technical (speed, indexing, Core Web Vitals), semantic and competitive assessment of your site. You receive a readable document, prioritised by impact: what blocks, what’s missing, what pays first.
- Keyword strategyResearch into the queries your clients actually type, sorted by buying intent and feasibility. Each chosen keyword is mapped to a page of your site — existing or to be created.
- On-page optimisationTitles, tags, internal linking, structured data (schema.org) and content hierarchy, page by page. It’s the base: without it, the best content stays invisible.
- SEO contentWriting or reworking the pages that matter, designed for three readers: your client, Google and the AI engines. No filler text — each page answers a real question and leads to a contact.
- Authority and external signalsConsistent profiles (Google Business Profile, LinkedIn, serious sector directories), clean citations and a mentions strategy. No link buying, ever.
- Monthly monitoringRankings, impressions, clicks and conversions in Google Search Console and GA4, delivered in a short, honest report: what’s progressing, what’s stalling, what we do next month.
Method
The Giulo Method
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01
Diagnosis
Two weeks to understand: site audit, an interview about your trade and your margins, analysis of the competitors who rank. We touch nothing before knowing where the money is.
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02
ROI prioritisation
Each action ranked by impact and effort. You approve a clear plan: what, why, in which order — and what we won’t do, with the reason.
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03
Delivery
I execute: technique, content, structured data, llms.txt. You see each delivery in production, not in a slide.
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04
Measurement
Every month: rankings, clicks, incoming leads. The numbers decide what’s next — not habits, not fashions.
Proof
B2B telecom operator
Google Ads, mini-sites and AI search visibility — full acquisition engagement, ongoing.
active engagement Learn more →Frequently asked questions
How long before the first results?
Does SEO replace Google Ads?
Do you work across all of France?
Is there monthly tracking?
How does the first meeting work?
Do you do local SEO in Aix-en-Provence and the region?
Thirty minutes, no jargon.
A free, no-commitment audit: what’s working, what’s leaking, and an action plan ranked by ROI. Reply within 24 hours.