Giulo Création

Service 04 / 08

Google Ads & SEA

Google Ads puts your business at the top of the results at the exact moment a client is looking for your service — and only charges you per click. Well managed, it’s the fastest lever to generate leads; badly managed, it’s the fastest way to burn a budget.

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Why

Google advertising works: your competitors are there, and the top paid positions capture a huge share of high-intent clicks (“quote + your trade”, “urgent + your town”). The question isn’t whether to go in, but how to go in cleanly.

Yet most SME accounts lose money quietly: catch-all campaigns, keywords too broad, conversions not tracked, budget spent on unrelated searches. Google won’t warn you — the interface is built to spend easily, not to spend right.

Giulo Création’s management rests on a single rule: every euro must be traceable to a lead. Structure by search intent, verified GA4 tracking, rigorous exclusions, and a monthly review where the numbers — not habits — decide the budgets. Alongside SEO, never instead of it.

4×
minimum target return on ad spend (ROAS) for a well-managed SMB campaign.
7 j
first advertising test with usable data. Ads is the fastest lever to switch on.
0 %
agency fees on your bids: you pay Google directly.
The 4 pillars of profitable campaigns by Giulo Création, independent Google Ads consultant: intent-based structure, reliable tracking, crafted ads, monthly arbitrage

Deliverables

Management covers the account audit or build, ad production, tracking, weekly optimisation and reporting.

  1. Account audit or setupA full review of the existing account (structure, real queries, conversions) or a clean build from scratch. We know where we start and what’s leaking.
  2. Structure by intentCampaigns organised around what the client is searching for, with the right match types. Never broad targeting without guardrails.
  3. Ads and extensionsComplete RSA ads (headlines, descriptions), systematic extensions (sitelinks, callouts, calls). Tested and refreshed continuously.
  4. GA4 and conversion trackingEvery form, call or purchase is counted, verified, deduplicated. Without reliable measurement, everything else is decoration.
  5. Continuous optimisationExcluded queries, adjusted bids, budgets reallocated each week. The account works, it never sleeps.
  6. Readable monthly reportCost per lead, profitable campaigns, next month’s decisions — on one clear page, not a 40-column export.

Method

The Giulo Method

  1. 01

    Diagnosis

    Account audit (or market study if you start from scratch), analysis of real searches and tracking. We quantify the leaks before spending more.

  2. 02

    ROI prioritisation

    The intents closest to purchase first; awareness waits until the machine is profitable.

  3. 03

    Delivery

    Restructured account, ads live, tracking verified — visible in your account, not in a slide.

  4. 04

    Measurement

    Cost per lead, month after month. It decides the budgets, not Google’s automatic recommendations.

Proof

GEO · Google Ads · SEO Active engagement

B2B telecom operator

Google Ads, mini-sites and AI search visibility — full acquisition engagement, ongoing.

active engagement Learn more →

Frequently asked questions

What's the minimum budget to start?
In B2B, €800 to €1,500 per month in media spend at minimum to get usable data. In B2C, it depends on the sector and competition.

How long before results?
First leads within the first week. Acquisition costs stabilise after four to six weeks of optimisation.

Are you a certified Google Partner?
Yes. The Google Ads account is registered in your name — you keep full ownership of the data and history.

Can SEO and Ads be combined?
Yes, and it's recommended. SEO works the long-term queries. Ads covers urgency and commercial queries that are expensive in SEO.

What if I want to stop?
No lock-in. One month's notice to hand over the account or close it cleanly, with documented handover.

Do you also manage Meta Ads or LinkedIn Ads?
Yes, when it’s the right lever: Meta for local demand and B2C, LinkedIn for certain precise B2B targeting. Giulo Création recommends the channel based on your typical client and your margin — not on a catalogue of services.

What’s in the monthly report?
One page: budget spent, leads obtained, cost per lead, winning and losing campaigns, and next month’s decisions. You understand everything without a glossary — that’s the quality benchmark for reporting.

Thirty minutes, no jargon.

A free, no-commitment audit: what’s working, what’s leaking, and an action plan ranked by ROI. Reply within 24 hours.

Request my free audit → Write an email

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